The Zuckerberg company has undergone significant changes in the last few years. It started as Facebook in 2004. Now it’s called Meta Platforms, Inc. Mark Zuckerberg remains its CEO. And in 2025, the company is focused on AI, social media, and virtual reality.
Let’s look at what’s happening with the Zuckerberg company in 2025.
What Is the Zuckerberg Company?
When people say “Zuckerberg company,” they mean Meta. This is the company behind Facebook, Instagram, WhatsApp, Messenger, Threads, and Quest VR.
In 2021, the name changed from Facebook Inc. to Meta Platforms. Zuckerberg said the new name shows his focus on building a new kind of internet—what he called the Metaverse.
Meta’s Big Products in 2025
The Zuckerberg company runs some of the most-used apps in the world:
- Facebook still has over 3 billion users. It’s used for sharing news, videos, and staying connected.
- Instagram is popular for reels, stories, and influencers. It competes with TikTok.
- WhatsApp and Messenger are top messaging apps. They now include AI tools.
- Threads is Meta’s version of X (formerly Twitter). It’s growing fast in 2025.
- Quest headsets and Horizon Worlds are part of Meta’s push into virtual reality.
All these apps are linked. If you use one, you often end up using another. That helps Meta stay on top.
Zuckerberg Company Focuses on AI in 2025
AI is now a top focus for the Zuckerberg company. Meta launched Meta AI, a smart assistant. It works inside Facebook, Instagram, WhatsApp, and Messenger.
You can ask it questions, write posts, or even create images. Meta AI is a direct rival to ChatGPT and Google’s Gemini.
Meta is also testing AI-generated content for search and comments. This helps users engage more and makes the platforms more active.
Threads Is Growing Fast
Threads is a new app from the Zuckerberg company. It launched in 2023. It’s linked to Instagram and looks like X (Twitter).
In 2025, Threads has grown fast. Many users left X due to Elon Musk’s changes. They moved to Threads for a cleaner, less toxic space.
Threads now shows trending posts, uses hashtags, and supports public conversations. It’s pulling in people who want a simple, text-based app.
The Metaverse Is Not Dead Yet
The Zuckerberg company still believes in the Metaverse, but it’s not the main focus anymore.
Meta lost billions trying to build it. Many people didn’t care about Horizon Worlds. Still, Meta keeps working on Quest headsets and new VR tools.
In 2025, Quest 4 is out. It’s lighter, faster, and easier to use. It’s used for games, work meetings, and fitness.
The Metaverse isn’t a hit yet, but Meta hasn’t given up. It’s now a side project, not the main show.
Legal Trouble and Government Pressure
The Zuckerberg company faces many legal problems in 2025.
In the U.S. and Europe, Meta is under pressure for:
- Data privacy
- Teen mental health
- Misinformation
- Tracking users for ads
Some U.S. states have sued Meta. They claim its apps harm kids and push toxic content. In Europe, Meta had to add ad-free versions of Facebook and Instagram to meet privacy rules.
Lawmakers want the Zuckerberg company to do more to protect users. Meta says it’s trying, but critics say it’s not enough.
Meta’s Money and Stock Price
After a rough 2022, the Zuckerberg company is doing better in 2025.
Meta’s stock dropped during the Metaverse push. But with the focus now on AI and Threads, things look brighter.
The company makes most of its money from ads. Facebook and Instagram still bring in billions in ad sales.
AI tools are making ads smarter and more targeted. This keeps businesses spending money with Meta.
Stock experts say Meta is one of the top tech picks again.
Meta Cut Jobs but Stayed Strong
In 2023 and 2024, the Zuckerberg company laid off over 20,000 workers. This shocked the tech world.
But now Meta is running lean. It has fewer workers but more focus.
Teams working on AI, Threads, and VR are getting more support. Other areas have been cut or merged.
This helped Meta cut costs and boost profit.
Zuckerberg’s Personal Role in the Company
Mark Zuckerberg still runs Meta. He owns over 50% of the voting shares. That means he can’t be voted out.
He is active in public talks, AI launches, and interviews. He even shares fitness posts on Threads.
Zuckerberg also runs the Chan Zuckerberg Initiative, a charity focused on science and education.
Love him or not, he still drives the vision of the Zuckerberg company.
What Comes Next for the Zuckerberg Company?
The Zuckerberg company is not slowing down.
In 2025, its key focus areas are:
- Building smart AI across apps
- Growing Threads into a top social app
- Making money from targeted ads
- Keeping VR alive with Quest headsets
- Fighting lawsuits and meeting global laws
Meta is no longer just about Facebook. It’s a mix of apps, tools, and smart tech.
Even with setbacks, the Zuckerberg company stays strong in the tech world.
Final Thoughts
The Zuckerberg company in 2025 is very different from what it was five years ago.
It’s more focused on AI. Threads is its new rising star. Facebook and Instagram still bring money. WhatsApp and Messenger are adding new tools. And the Metaverse is on the back burner, but not dead.
Zuckerberg is still in charge. Meta still leads in social media. And it’s still one of the biggest names in tech.
Whether you like it or not, the Zuckerberg company will keep shaping the way people connect and share online.
